Seller's Guide

Are you thinking about selling your home?

We have amazing information in our sellers guide! To access it, please fill out the form below and you will be redirected directly to our full featured Seller’s Guide.

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To select a price that is right on target and gets your home sold!

Rules of Thumb:
If you are getting showings but no one is writing an offer, it generally means that you are in the range of four to six percent above market price.

If your number of showings is low and you’re experiencing a lot of drive-ups but the buyers don’t come in to see the home, then your home is six to twelve percent overpriced.

If no showings are happening at all, then your house is likely priced twelve percent or more above what the market will bear for your property!

If after 8-10 showings you do not receive an offer, call us to determine if we need a price reduction.

The Real Value of Your Home Is Based on Facts

A good real estate agent will show you the facts regarding the price your home will sell for. The most revealing fact is the price that buyers have been willing to pay for homes similar to yours. These are called comparable sales and are available to every real estate agent in our area.

Don’t select your agent based on the price they say your home will sell for. Remember, the agent you choose isn’t buying your home; your agent is responsible for marketing your home.

Unfortunately, a homeowner will often select the agent who quotes the highest price. Sometimes, an agent who understands this will tell a seller an inflated price to get the listing.

The agent who is willing to list your house at the highest price is the least likely to get your home sold for top dollar. An agent who knowingly takes an overpriced listing usually plans to start “working on you” immediately to get a series of deep price cuts. The problem, besides your frustration and feelings of betrayal, is that all the other agents quickly decide your home is an “overpriced burden” and won’t even consider showing it. You have to cut your price well below fair market value to get the other agents to think of it as a good value! The result is that your home takes longer to sell and you get less money.

The secret to getting the most money and the quickest sale with the fewest problems is to price your home properly, from the start. The facts are available and they are clear and convincing. The best way to select a real estate agent is to find the person with the best strategy for marketing your home.

Working With CANZell Realty To Get Your Home Sold!

Pricing Your Home

When selling your home, one of the hardest things can be deciding on the price. You’ve called us in as experts to sell your home and to help you price it so it will sell. We’re truly dedicated to getting you the most money you can receive from that sale. In addition, we recognize there are many reasons you may already have a certain price in mind. You may be considering...

Your Original Purchase Price

Chances are you paid market value. However, markets change, and today we have to deal with the current market conditions. If you inherited the property and paid nothing for it, would you sell it for next to nothing? Of course not. You’d price it at fair market value and sell it for what the market will bear.


Improvements should be made for enjoyment, not resale. You cannot add an improvement to a home, select based on your style, use it, and then expect a buyer to pay the original cost. Likewise, maintenance preserves the value, but does not create value. If you needed a new roof, it was needed as a maintenance requirement and cannot be added to the market price of your home.

Your Need For Money

Your need for money or the fact that you are moving to a more expensive area where you will have to pay more for a home has nothing to do with the home’s current market value.

The Cost to Rebuild Your Home Today

Construction cost does not take into account market value either.

Your Personal Attachment to the Property

  • The factors above may influence the price in your mind; but as you can see, they really have nothing to do with what your home is actually worth in today’s market. Over the years, we have often heard these comments from sellers:
  • “Another agent said it was worth more.” “People always offer less than the asking price.” “The buyers can always make an offer.”
  • “My neighbor was able to get his price.”
  • “My house is better than these other homes.” “We paid more than that for our home.”
  • “We just painted and added new carpet.”
  • “I need this much money for our next house.”

Although some of these comments may be true, they are not valid when deciding on the right price

Get the complete guide.