Become a CanZell Certified Business Broker
A national brand, training, certification, lead generation and support system for business brokers, with two flexible ways to get started.
“Keep your brokerage. Keep your independence. Add the CanZell system.”
(757) 717-1003 · joincanzell.com
Business brokerage is one of the most profitable skills a licensed professional can add.
Bigger commissions, motivated sellers, and far less competition than residential real estate. The problem has always been the same: no training, no leads, no buyer network, and no one to call when a deal gets complicated. The CanZell Licensing Model solves all four, and it flexes to fit how you already work.
Choose the path that fits where you are today.
Keep Your Own Brokerage
Stay licensed with the brokerage you already work under. Add the CanZell certification, systems, branding and leads on top, and start doing business-broker deals with a national brand behind you. You never have to move your license.
License Under CanZell
Operate under the “CanZell Business Brokers” name. CanZell has brokers available in every state on a per-state basis, so instead of hiring a full-time broker, you can pay per transaction and access a licensed broker where you need coverage, or use your own E&O insurance, or become a broker yourself.
What it costs to get started and stay active.
Choose your payment option
| Seller Leads | Buyer Leads |
|---|---|
|
A-Level Seller Lead: $200/lead + 25% referral B-Level Seller Lead: $100/lead + 25% referral |
$0 upfront + 25% referral |
Everything you need to run business-broker deals.
Brand + Licensing
- Use of “CanZell Business Brokers”
- Logos, branding, positioning
Training System
- Agent onboarding training
- Sales training
- Deal flow training
- Marketing training
Contract Frameworks
You receive:
- LOI (Letters of Intent)
- Purchase Agreements (templates)
- NDAs
- Listing Agreements
- Buyer Qualification Forms
All contracts are provided as general templates for educational and operational reference only. You are required to have all documents reviewed and approved by a licensed attorney in your state before use. This helps protect against practicing law without a license and liability from bad deals.
Mentor Fee Structure
If you have closed fewer than four business broker transactions, you're required to work with an approved mentor. Your mentor receives 25% of your commission on your first four closed transactions. After that, you become eligible to be an approved mentor yourself and earn a 25% mentor fee guiding new brokers through their first four transactions.
Leads System High Value
- Leads generated by CanZell
- Distributed to licensees
Referral Structure: 35% referral fee on CLOSED deals from CanZell-provided leads.
Company-provided business evaluations, coaching, consulting, and similar services are compensated on a 50/50 split. Independently sourced consulting or coaching engagements are 100% yours, and you keep all revenue earned from those services.
You need one of the following:
CanZell has brokers available in every state that you can hire on a per-state basis. Instead of hiring a full-time broker, you can simply pay per transaction and have access to a licensed broker in the state you need coverage in.
This keeps everything legal, compliant, and protects your business and clients.
Requirements & structure
We generate the opportunities. You close them.
CanZell invests in national marketing that attracts business owners ready to sell and buyers ready to purchase. As a licensee, you're eligible to receive those opportunities under a simple, transparent structure:
| Lead Type | Upfront Fee | Referral at Closing |
|---|---|---|
| A-Level Seller Lead / Appointment High-intent seller, appointment generated or actively discussing a sale | $200 | 25% |
| B-Level Seller Lead Seller opportunity for you to follow up with and convert | $100 | 25% |
| Overflow Seller Lead Not common, but at times we have more seller leads coming in than we have brokers to work them. When that happens, it is offered at $0 upfront. | $0 | 35% |
| Buyer Lead No upfront fee; referral applies if the buyer transacts | $0 | 25% |
Found by sellers
JoinCanZell.com is being built into the consumer destination where owners search for a Certified Business Broker by location and specialty: Tampa, Dallas, Atlanta, HVAC, healthcare, restaurants, franchises and more. Your directory profile puts you in front of them.
Performance earns priority
Leads go to brokers who protect the client experience: fast contact, real follow-up, activity logged in the CRM, valuations completed. Perform well and your lead priority grows.
Business-sale commissions routinely reach five and six figures per transaction.
A designation that means something
Before earning the CanZell Certified designation, you'll complete training and demonstrate real competence across the entire deal cycle:
Annual recertification keeps the designation strong, so when a seller sees “CanZell Certified,” it carries weight.
Your certification. Your license. Side by side.
Your marketing carries both: the CanZell certification that wins seller trust, and wherever your license lives, whether that's your own brokerage or a CanZell-provided broker. CanZell provides the certification, systems, education, tools, marketing and lead platform either way.
Three steps to certified
Get in touch. Tell us about your background, your market, and which path fits you: keeping your own brokerage, or licensing under CanZell.
Complete your certification. Training, tools, templates and your lead-capture website get set up as you learn the CanZell system.
Start closing deals. Take listings under the CanZell brand, receive opportunities, and work them with mentors and Deal Relations behind you.
QUESTIONS?
CONTACT:
(757) 607-4647
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